(Reykjavík. ) – Drone technology company Flytrex, in partnership with AHA, Iceland’s largest online marketplace, announced today the official launch of the world’s first operational on-demand urban drone delivery service. The first-of-its-kind delivery system aims to upgrade efficiency in the Reykjavik food and consumer goods delivery industry – slashing delivery times, reducing energy consumption and streamlining delivery logistics.
“We’re making delivery as instant as ordering,” said Yariv Bash, CEO and Co-Founder of Flytrex. “We’re excited to be working with AHA to make on-demand drone delivery a reality in Reykjavik, and soon around the world. Drone-based disruption is only taking off, with Iceland as its runway.”
Following a meticulous regulatory process with the Icelandic Transport Authority (Icetra), Flytrex and AHA received approval to implement their autonomous drone system to deliver food and consumer products from shops and restaurants on one side of Reykjavík to a designated point across the city. The new drone logistics system will allow direct delivery between two parts of the city separated by a large bay, saving energy and human resources normally allocated to the circuitous ground route over a river bridge located in the north-eastern part of the city saving up to 20-minute drive during peak hours. After a trial period, Flytrex and AHA intend to deliver packages along multiple routes and directly to consumers’ backyards.
"We have seen a tremendous increase in our online delivery orders in recent months, especially our retailers’ products, and we expect to see this growth continue in the coming months as consumers experience the much faster delivery times Flytrex drone delivery offers," said Maron Kristófersson, CEO of AHA. "We’ve been monitoring online logistic technologies around the globe, and Flytrex soared above all the others with its swift, smart, safe, and commercially viable solution. The partnership with Flytrex will further propel AHA’s turn-key software, sales and business processes for operating a multi-merchant e-commerce marketplace. We hope to Partner with Flytrex not only in Iceland, but also as part of our marketplace solution overseas."
Flytrex provides comprehensive autonomous drone delivery systems that enable any business, from SMBs to e-commerce giants, to integrate same-day autonomous drone delivery into their offering. From facilitating the regulatory process to providing the drones, a cloud-based drone management system, insurance and maintenance, Flytrex is an end-to-end drone logistics service spearheading the drone revolution. Headquartered in Tel Aviv, the Flytrex team has 50+ years aerospace and defense experience.
Aha provides a turn-key marketplace to restaurants, retail and grocery stores handling the e-commerce process from A-Z, including catalog loading, sales, marketing and delivery. Aha develops and sources the best available technologies coupling them together in a whitelabel package offered globally for shopping and retail centres. The marketplace has been in operation and development for 6 years on Aha.is, now the leading e-commerce marketplace in Iceland for hot food, groceries and products from over 100 companies.