Bruchsal, Germany – GfK has released updated map editions for Germany, Austria and Switzerland, with coverage of hundreds of changes to administrative and postcode regions. Up-to-date digital maps are the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.
GfK’s digital maps for Germany, Austria and Switzerland have been updated to reflect the latest status and are available for all official regional levels. The new maps offer coverage of the hundreds of postal and administrative changes that have occurred since the last update. The most significant changes are due to regional reform in Germany’s federal state of Thuringia, where numerous municipalities were dissolved and newly created, as well as to the dissolution of all 42 unincorporated regions in Germany’s federal state of Bavaria. There were only minor changes to Austria and Switzerland.
Up-to-date digital maps give companies from all industries an optimal foundation for carrying out accurate, error-free geocoding as well as analyses of company and market data. As such, the maps have a broad range of applications from locating target groups and market potential for marketing campaigns to estimating and analyzing risk in the insurance industry and planning efficient sales, delivery and service regions.
2019 changes in Germany
A five-digit postcode system was introduced in 1993 in reunified Germany. These postcode boundaries are continually adjusted to meet the needs of the postal service and consumers.
2019 changes in Austria
2019 changes in Switzerland
Coverage, features, formats
The new map editions feature comprehensive coverage, seamlessly fitting and overlap-free boundaries, complete national and local place-name attributions and infinite zoom capability.
Like all of GfK’s digital maps, the new GfK map editions for Germany, Austria and Switzerland are available in all standard map formats, including *.shp (ESRI), *.tab (MapInfo), *.gdb (GeoDatabase) and *.lay (GfK). The maps are also available in the Oracle (Spatial) database format for use in Oracle Business Intelligence applications.
The maps for all three countries (or for another European country of choice) as well as seamlessly fitting, up-to-date GfK purchasing power data are standard components of RegioGraph 2019, GfK’s new geomarketing software solution.
These maps are part of GfK’s cartographic coverage of 240 countries, the largest collection of digital administrative and postcode maps available on the market.
Additional information on GfK’s worldwide digital maps can be found here.
Print-quality illustrations can be found here.
GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”.