Bruchsal, Germany, June 13, 2017 – Two new GfK purchasing power studies evaluate purchasing power in Austria and Switzerland in 2017. The studies reveal substantial regional differences both within and between these two countries. GfK’s 2017 purchasing power data for Austria and Switzerland is now available.
GfK forecasts a per-capita purchasing power of €42,142 for Switzerland in 2017. According to the study, the total purchasing power for Switzerland in 2017 is €350.9 bil. (excluding Liechtenstein).
Austrians have an average of €22,597 per person for consumption-related expenses as well as rent and living costs. GfK reports a total 2017 purchasing power for Austria of approximately €196.6 bil.
By way of comparison, Germany’s total purchasing power amounts to €1,827.5 bil. This is not surprising given Germany's approximately 81 mil. inhabitants compared to 8.3 mil. in Switzerland and 8.7 mil. in Austria. In 2017, Germans have an average per-capita purchasing power of €22,239.
Purchasing power measures the available net income of the population, including government subsidies such as unemployment assistance, child benefit and pension contributions. GfK's study focuses on illuminating the regional differences in these values. The study thus reveals the regional distribution of purchasing power within and between the evaluated countries.