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September 12, 2017
Map of the Month: Purchasing Power for Home Improvement Products, Germany 2017

Retailers and manufacturers face the continual challenge of positioning their products in the market regions where they are most wanted. Our 2017 data on retail purchasing power illuminates the areas of Germany with the highest spending potential for various product lines. As an example, our map of the month shows the hotspots for home improvement products in Germany, including Hamburg, Frankfurt, and areas in the federal states of Bavaria, Saarland, and Rhineland-Palatinate. Retailers and manufacturers of home improvement products can use these insights to tap more market potential.

Download the map in high-resolution JPG format

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

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