The fashion segment enjoyed a 13.5% share of the EU-28’s total stationary retail turnover in 2017. According to GfK’s recent study on European retail, stationary retail and particularly fashion retail are under pressure from e-commerce, off-price concepts, vertically integrated manufacturers competing for end customers as well as rising rental costs in sought-after locations. Even so, fashion remains the second-strongest segment in terms of brick-and-mortar generated turnover, putting it just behind grocery retail.
GfK’s Map of the Month for May illustrates fashion’s 2017 market share in each country considered by the study.
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.