NEWTON, MASSACHUSETTS (USA) – Caliper is excited to announce the release of free consumer expenditure data for the USA. This new tract-level map layer includes average annual household expenditure estimates for nearly 400 different products. These purchases can be almost anything, from food items, like chicken and eggs, to property taxes, dining out, utilities, or even loan payments.
The consumer expenditure layer is useful for examining household spending around any location or within sales territories or trade areas. For example:
- Examine how utility costs, such as electricity and fuel, vary by location
- Establish a new facility or franchise location based on regional spending
- Discover how consumers near your existing locations spend their money
- Get a detailed view of the purchasing power of consumers in an area
The downloaded layer can be added to any Maptitude 2019 map.
The data are also available as shapefile, KML, KMZ, or GeoJSON for a fee. If you have any questions about Maptitude or data availability contact the Maptitude team.
Caliper Corporation develops state-of-the-art Geographic Information Systems (GIS) software. With a focus on usability, Maptitude is designed to be a cost-effective, professional banking mapping software product. Maptitude enables organizations to leverage their location-based data to improve decision making and planning, while minimizing expenditure through competitively priced solutions.