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September 28, 2017
Esri Introduces Global Demographics and More to Microsoft Power BI

Redlands, California—Esri, the world leader in spatial analytics, today announced new ArcGIS Maps for Power BI capabilities. With a Plus subscription, businesses seeking deeper location-based insights into their data will have access to global demographics, expanded data mapping, and more content from Esri’s Living Atlas of the World—an authoritative collection of ready-to-use geographic information.

“80 percent of the data that businesses deal with on a day-to-day basis has a location component. The new Plus subscription to ArcGIS Maps for Microsoft Power BI looks to shine a light on that location data with new spatial analytics capabilities,” said Dirk Gorter, Esri director of product management. “We’re excited to give ArcGIS Maps for Power BI users access to more authoritative data and enhanced visualizations that give perspective and improve decision-making. Location-based information like drive-time areas that span across ZIP codes are becoming important sources of intelligence for businesses that need spatial insights to be more cost-effective and competitive.”

Power BI is a set of business analytics tools that allows its enterprise users to create dashboards, reports, and data visualizations through a cloud-based service. Using integrated data and location intelligence from Esri’s ArcGIS platform, Power BI enables business and data analysts to identify patterns in information that geography helps reveal.

The new features that users can access in November 2017 with a Plus subscription in ArcGIS Maps for Power BI include the following:

  • Premium global demographic data (Users with free subscriptions can access US demographics.)
  • Verified, curated, ready-to-use authoritative data
  • 12 basemaps including satellite imagery, oceans, and terrain
  • The ability to plot up to one million points on a map each month

“As more data becomes available to organizations, it’s increasingly important for them to be able to make sense of it all and quickly get business insights,” said John Doyle, Senior Director of Product Marketing, Microsoft Corp. “The interactive data visualization possible with Power BI, combined with Esri’s collection of geographic data, provides our mutual customers the benefit of being able to make more informed, location-based decisions.”

To learn more about a Plus subscription to Esri’s ArcGIS Maps for Power BI, visit go.esri.com/Plus-Subscription.

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