ESOMAR releases The Evolution of the Data, Analytics and Insights Industry report – a forecast into 2024

by | Nov 28, 2022

AMSTERDAM – 28 November 2022 – ESOMAR, the global voice of the data, research and insights community, has released the 2022 edition of The Evolution of the Data, Analytics and Insights Industry report – a forecast into 2024. The report provides a full picture of the present and future of the insights industry, including expert commentary on the latest influx of investment observed during 2021 and into 2022.

The report offers an overview of the global and regional market to provide a context for the analysis. It also gives an insight into the latest trends and developments in the global and regional markets, with a closer focus into the growth, turnover and market share of the main companies, on all critical sectors of the industry. These include the Established Market Research Digital Data Analytics (MarTech), Social Listening & Communities, Self-Service Platforms, Sample Panel Providers, EFM, Consulting Firms and Industry Reports & Research.

“It has never been more important to understand the industry than these current times of global uncertainty. This report offers a glimmer of light for companies to walk the ever-narrowing path to success, as it helps understand what elements are playing a crucial role in the development of our industry. A useful tool at the disposal of all decision-makers, the Evolution of the Data, Analytics and Insights industry helps identify the next step that will keep their business ahead of the curve.”

Dr Parves Khan, CEO and Director General at ESOMAR

The Evolution of the Data, Analytics and Insights industry report notes that the global insights industry is expected to grow in excess of US$ 140 billion by 2024, a notable linear jump of almost 30% in just 3 years. This growth is fuelled in large part by the tech-enabled industry, which should continue to drive this trend in upcoming years. The report also contains in-depth looks at the insights industry by reputed professionals, covering several key trends in the field, including continuous discovery, high-frequency research, hyper-personalization in research, data quality, and insights repositories to eliminate tribal insights.

“The world, and therefore our industry, has been put to the test over the past couple of years, rising uncertainty to levels not encountered before. The Evolution of the Data, Analytics and Insights Industry report helps decision-makers and firm strategists in the industry identify what awaits the insights industry in the medium term. This report is crucial to better understand your competition, your place in the industry, and identify the threats and opportunities that lie ahead.

Xabier Palacio, Senior Manager Intelligence Unit at ESOMAR

The findings published in the report are based on data collected by data provider and ESOMAR longstanding partner Outsell, interpreted by industry expert and independent consultant Jacqueline Rousseau-Anderson and expanded by dedicated interviews to professionals of some of the most successful and representative insights companies. 


ESOMAR champions the research, insights, and analytics sector worldwide. Founded in 1947, the global membership association is a network reaching over 50,000 professionals and 750+ companies in 130+ countries. We support our global community through raising ethical standards, facilitating education, advocating with legislators, sharing best practices,

promoting evidence-based solutions for decision-makers, and ensuring the values of honesty, transparency, and objectivity are applied to all data sources.


October Issue 2023