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July 9, 2019
SKYMAGIC take to the skies over the Zurich Festival, delivering the city’s first ever drone show

LEEDS, England - SKYMAGIC, one of the world's leading performance drone companies, designed and delivered a mesmerising drone light show at this year's Zurich Festival [Züri- Fäscht], performing across the weekend in front of over a million spectators.

Zurich Festival takes place once every three years in Switzerland's largest city - offering a unique blend of old and new, with traditional food stalls, DJ sets, audio visual installations, family attractions and now, drones. Zurich Festival is Switzerland's biggest party with one purpose - to bring people together.

SKYMAGIC was invited by the country's leading renewable energy provider - EWZ - to design and deliver a bespoke show, telling their story of a company at the forefront of sustainability who have powered the Festival since 1951.

Designed by SKYMAGIC's creative team, the synchronised swarm of 150 drones was launched high into the night sky - directly from a floating pontoon in the middle of the lake that was custom built by the festival exclusively for the drone show. The explosive opening scene saw the iconic Zurich Festival lion let out a huge roar followed by a suite of bold and compelling formations, blending EWZ's renewable message with playful touch points all synchronised to a driving, upbeat score.

The show was specifically designed with 3D formations, allowing the entire audience the opportunity to view the spectacular performance from every position around the lake. Creative Director of SKYMAGIC Patrick O'Mahony commented, "This was a creatively ambitious and logistically complex project but a thoroughly enjoyable one too! EWZ and the Zurich Festival were very clear about what they wanted to achieve and the story they wanted us to help tell. Using our proprietary 3D animation suite we designed choreography rich in colour and dynamic movement. Our in-house trajectory simulation software ensured we not only filled every inch of our large performance window with motifs up to 220m in width and 500ft above the lake, but also comprehensive safety analysis. SKYMAGIC prides itself on creative excellence and seamless live delivery and the team surpassed themselves!"

SKYMAGIC's Technical Director Stuart Fairhurst said, "In the case of our exciting opportunity to tell our story in the sky above Lake Zurich for Zurich Festival 2019 we committed to months of planning and preparation working with FOCA (Federal Office of Civil Aviation). This was done to ensure we were not only able to comply with the high standard of aviation safety that FOCA pride themselves on, but give the event organisers the confidence in our own professional standards.

Every show that we perform is completely individual in both design and technical setup with inherent challenges and limitations meaning that as a team we must be agile and reactive. For Zurich Festival this meant working between two areas separated by water involving a team of 10 and boat logistics. In addition we performed two shows per evening of the event with the absolute minimum possible time between. It has meant that we needed to even further refine our already efficient working process."

The festival weekend was historical for Zurich and EWZ - the City's first ever drone show where technology met sustainability inspired by a true Swiss company - EWZ.

Nicole Hertzog, Head of Live Experience at EWZ commented "After working with Züri- Fäscht for many years, it was very exciting to be able to find a new, innovative way to tell our story that stayed true to the message of sustainability. It was breath taking to see our giant EWZ logo high in the night sky. Huge thanks to SKYMAGIC who delivered a fantastic show!"  

ABOUT SKYMAGIC

SKYMAGIC is one of the world's leading performance drone companies. We are a team of pioneers, voyagers and storytellers. We are international. We are risk averse.

Our diverse team has over 15 years' experience within the global entertainment industry and UAV swarm technology. We work with clients to unlock the most creative approach to telling their stories. We are flexible and collaborative.

Whether we are working within a busy show environment or taking centre stage and flying solo the story and how we help tell it remains at the heart of what we do. 

Our customised fleet of dynamic, autonomously flown outdoor and indoor drones are each mounted with a super bright RGB pixel and deployed via a single ground control station across our proprietary, state-of-the-art flight software. Launched high into the night sky or within an enclosed venue, our swarm formation performance drones execute a range of stunning 3D displays and mesmerising choreographic sequences to dazzling effect.

As part of the SKYMAGIC summer stories series, we are discovering new destinations, new clients and making new friends. At the heart of it all is story telling - helping clients engage with their audiences in the most creative and compelling way possible.

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