Amid the recent coronavirus (COVID-19) global pandemic, Earth Day Network, the global organizer of Earth Day, will mark the 50th anniversary of Earth Day with the first Digital Earth Day, a global digital mobilization on April 22, 2020, to address the most urgent threats to people and the planet.
“At Earth Day Network, the health and safety of volunteers and participants in Earth Day events is our top concern. Amid the recent outbreak, we encourage people to rise up but to do so safely and responsibly—in many cases, that means using our voices to drive action online rather than in person,” said Kathleen Rogers, president of Earth Day Network.
The pandemic will affect regions and countries differently, and some individuals and communities may decide to still hold in-person events. Earth Day Network urges everyone to assess their situation individually, take precautions and follow the recommendations and advice from the World Health Organization and the United States Centers for Disease Control and Prevention and from local authorities from your city and country.
“Whether it be coronavirus or our global climate crisis, we cannot shut down,” said Rogers. “Instead, we must shift our energies and efforts to new ways to mobilize the world to action.”
Earth Day’s updated digital-first strategy will leverage the global power of some of the world’s most innovative digital media platforms to mobilize millions in a collective call for transformative action for our planet. The coordination will deliver an Earth Day unlike any other in history as the movement marks its 50th anniversary.
The global conversation will be unified and tracked by the shared hashtags #EarthDay2020 and #EARTHRISE. Earth Day Network will provide live coverage of the global digital mobilizations from its social media accounts (@earthdaynetwork). Plans are also underway to develop a major global event coordinated across digital platforms to mark the 50th anniversary of Earth Day on April 22.
Other digital events will include virtual protests, social media campaigns, online teach-ins and more. A full scope of digital actions will be available at earthday.org.