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December 30, 2015
New Esri Book Teaches the Principles of Good Map Design

Redlands, Californi—Mapmakers should always strive to create maps that look great and get their message across clearly and succinctly. According to Esri president Jack Dangermond, more emphasis today needs to be placed on map design, especially on the web. "We need to spend more time designing maps and not just producing them," Dangermond said at a recent geodesign conference.

Cartographer Cynthia A. Brewer's new edition of Designing Better Maps: A Guide for GIS Users, published by Esri, will guide mapmakers through the process of designing visually pleasing and easily understandable maps. "This book helps you develop the graphic skills you need for mapmaking," said Brewer, a professor and head of the geography department at Pennsylvania State University.

In writing the book, Brewer drew on 30 years of experience teaching and working in map design. The book focuses on the basics of cartography, including layout design; working with basemaps, legends, scales, and projections; selecting colors and type; and customizing symbols. In this second edition, Brewer has added a chapter on publishing and sharing maps and devotes a section to her ColorBrewer application, an online color selection tool that any mapmaker can use. ColorBrewer is now part of the new Esri ArcGIS Pro application.

The large selection of color maps included in the book prove to be very instructional, with examples of poor or mediocre maps being compared to well-designed maps. For example, there are two maps of Waterton-Glacier International Peace Park, located in the United States and Canada. One map is what Brewer calls "excessively decorated," with a huge scale bar, illegible typeface, and other elements that distract from the map. The second map, meant to showcase vegetation types, is simple and designed to make the most important information stand out.

Brewer has been a faculty member at Pennsylvania State University for 21 years, teaching introductory cartography and other map design courses. She has written four books, including Designed Maps: A Sourcebook for GIS Users, which complemented her 2005 edition of Designing Better Maps: A Guide for GIS Users.

Brewer also is an affiliate faculty member at the US Geological Survey (USGS) Center of Excellence for Geospatial Information Science (CEGIS). She has done consulting work with the National Park Service, the US Census Bureau, the National Cancer Institute, the National Center for Health Statistics, and Esri. She won the Henry Gannett Award for Exceptional Contributions to Topographic Mapping from the USGS in 2013.

A video about the book is available to watch at esriurl.com/designingbettermaps.

Designing Better Maps: A Guide for GIS Users is available in print (ISBN: 9781589484405, 250 pages, $59.99), or as an e-book (ISBN: 9781589484375, 250 pages, $49.99). The book is available at online retailers worldwide, at esri.com/esripress, or by calling 1-800-447-9778. Outside the United States, visit esri.com/esripressorders for complete ordering options, or visit esri.com/distributors to contact your local Esri distributor. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.

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