Fleet Tracking Company Uses Esri's Platform as a Service to Scale Solution Development REDLANDS, Calif. ”Esri, the global leader in location intelligence, today announced that its partner, GPS fleet management firm Track Star is entirely rebuilding its automatic vehicle location software (AVLS) product around ArcGIS Platform. With access to Esri's datasets and location services, their customers in the municipal, utility, and first responder sectors can overlay map data onto streets. Our customers know and are intimately familiar with Esri, said Michael Hughes, President and CEO of Track Star International, Inc. Until now, there really wasn't a product that would allow us to develop a solution as versatile as we require for our varied customer needs, and we are very excited that ArcGIS Platform enables us to do that. A customer-hosted solution, users can implement AVLS as a complete system with maps and data, allowing these customers total privacy, the ability to customize capabilities, autonomous control of their system and industry-leading value. For instance, if a police department wants to track which cars are in pursuit or on normal patrols in real time, they can have this situational awareness with fleets at all time. A municipality can see the status and work progress of snow plows, if there is a malfunction on equipment, and if that plow needs to return for a repair. Utility companies can also provide remote workers with safety-of-life emergency signaling. ArcGIS Platform lets us stand up Track Star's system in record time, continued Hughes. We have a widely dispersed customer base, which means that as we migrate to ArcGIS Platform, all of our users will follow suit. Esri's platform as a service has allowed us to ensure that all of our customers can seamlessly and efficiently migrate to the new technology with ease and speed. The integration of ArcGIS Platform will first appear in Track Star AVLS Version 7.0, development of which is now underway. The systems will retain the affordable, private, powerful, flexible hallmarks of the AVLS system while also providing users with increased system performance and an enhanced ability to use their own Esri GIS data. To learn more about Esri's ArcGIS Platform, visit go.esri.com/Platform-Learn-More. About Esri Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, helps customers unlock the full potential of data to improve operational and business results. Founded in 1969 in Redlands, California, USA, Esri software is deployed in more than 350,000 organizations globally and in over 200,000 institutions in the Americas, Asia and the Pacific, Europe, Africa, and the Middle East, including Fortune 500 companies, government agencies, nonprofits, and universities. Esri has regional offices, international distributors, and partners providing local support in over 100 countries on six continents. With its pioneering commitment to geospatial information technology, Esri engineers the most innovative solutions for digital transformation, the Internet of Things (IoT), and advanced analytics. Visit us at esri.com. Copyright © 2021 Esri. All rights reserved. Esri, the Esri globe logo, ArcGIS, The Science of Where, esri.com, and @esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

by | Mar 25, 2021

  • Dell Technologies refreshes Dell EMC PowerEdge portfolio with 17 next-generation servers, enabling companies to analyze and take action on data wherever it resides
  • New Dell EMC PowerEdge XE8545 and R750xa deliver accelerator-optimized performance to help businesses tackle their most data-intensive workloads
  • From manufacturing to end of life, enhanced security and cyber-resilient innovations protect servers through their full lifecycle
  • Energy efficiency improved by up to 60% compared to previous server generation1
  • As-a-Service options offer consumption flexibility to consume and as-a-Service payment options for compute solutions

Full story

Dell Technologies (NYSE:DELL) ushers in the next generation of computing with its most powerful and secure Dell EMC PowerEdge server portfolio. With the new servers, Dell Technologies is charting the path toward autonomous infrastructure to offer greater IT efficiency, embrace AI and address the demands of IT at the edge.

The world’s best-selling server portfolio2 provides the power needed to gain and act on real-time insights from data wherever it may reside”from core data centers to public clouds and edge locations. Reimagined with 17 new PowerEdge servers and bolstered by 1,100 Dell-owned or filed U.S. patents, the new servers deliver their highest performance to date.

“Data is being created and used in more places than ever before, and organizations are challenged to act on it as quickly as possible,” said Jeff Boudreau, president and general manager, Infrastructure Solutions Group at Dell Technologies. “As we innovate for the future of IT, advanced automation is a must, no matter where infrastructure resides. Our new PowerEdge servers offer next-level performance to help customers accelerate data insights and the move toward autonomous compute.”

Autonomous compute helps customers fully realize self-deployed, self-provisioned and self-managed infrastructure in the future. Today, through Dell EMC OpenManage Enterprise, PowerEdge servers and systems management can deliver up to 85% time savings on average and eliminate dozens of steps with automation.3

Highest performance to date helps businesses reach goals faster

Optimizing the latest technologies from AMD and Intel, new PowerEdge servers deliver the compute power needed for customers’ most critical workloads and applications. Example advancements include:

  • PowerEdge R6515, featuring 3rd Generation AMD EPYCâ„¢ processors, accelerates data processing capabilities by up to 60% in big data Hadoop databases4, speeding time to insights.
  • PowerEdge R750, with the upcoming 3rd Generation Intel® Xeon® Scalable processors, deliver up to 43% greater performance in solving massively parallel linear equations5, supporting most computational-heavy workloads.

“With the virtualized environment we’ve deployed on PowerEdge servers, we have the agility to shift workloads as needed,” said Joel Weight, chief technology officer at Overstock.com. “Whether it’s an email, an increase in customer traffic or a machine learning workload that needs to be completed quickly, we’re able to adjust with the business’ needs with PowerEdge’s flexibility and performance.”

AI-optimized to tackle the most data-intensive workloads

PowerEdge servers now feature PCIe Gen 4.0 “ doubling throughput performance over the previous generation “ and up to six accelerators per server to support the most challenging, data-intensive workloads. These technologies, coupled with PowerEdge’s autonomous intelligence, make this the most AI-enabled PowerEdge portfolio to date, enabling organizations to anticipate and more quickly respond to their needs.

This latest portfolio features two all-new, accelerator-optimized servers:

  • PowerEdge XE8545, a powerhouse for AI workloads, powers the latest HPC Ready Solution for AI and Data Analytics, making it easier to run AI, analytics and advanced computing workloads on one system. The PowerEdge XE8545 combines up to 128 cores of 3rd Generation AMD EPYC processors, four NVIDIA A100 GPUs, and optimized performance of NVIDIA’s vGPU software in a dual socket, 4U rack server.
  • PowerEdge R750xa, purpose-built to boost acceleration performance, delivers GPU-dense performance for machine learning training, inferencing and AI with support for the NVIDIA AI Enterprise software suite exclusively available for VMware vSphere 7 Update 2. The dual socket, 2U server is powered by the 3rd Generation Intel® Xeon® Scalable processors and supports up to four double-wide GPUs and six single-wide GPUs.

Ruggedized and short-depth servers take IT to the edge

Built to thrive in remote and harsh environments, the portfolio now includes the new PowerEdge XR11 and XR12 ruggedized servers that bring enterprise performance and security to a durable form factor. With a hardened chassis, minimal footprint and support for multiple accelerators, the Intel-based XR11 and XR12 short-depth servers are built for the growing demands of edge-based workloads.

“Infrastructure has long been evolving beyond the data center, and workloads at the edge are only becoming more complex,” said Patrick Moorhead, founder and president, Moor Insights & Strategy. “Dell’s servers and intelligent management solutions give organizations the compute options and tools to run even the most complex workloads from the data center to the edge or wherever they need to be.”

Security that’s built-in, not bolted on, for end-to-end protection

Organizations around the world report their top concern on the path to digital transformation is data privacy and cybersecurity.6 Built with cyber-resilient architecture and a well-established silicon Root of Trust, the new portfolio’s comprehensive approach ensures PowerEdge servers are secure at throughout their lifecycle, from manufacturing, deployment and beyond.

Security starts before deployment with Dell Technologies Secured Component Verification, a first-of-its-kind offering for servers7 and an extension to Dell’s Secure Supply Chain assurance process. With unique features, such as PowerEdge UEFI Secure Boot Customization,boot security can be more closely managed to better thwart attacks.

Energy-efficient cooling, designed with sustainability in mind

Energy-efficient products are important to the environment and to our customers and our commitment to sustainability is embedded into everything we do. With a uniquely designed chassis, the new servers feature ducted fans and adaptive cooling for more efficient power consumption that improves energy efficiency by up to 60% over previous generation.1 Coupled with multi-vector cooling, PowerEdge automatically directs airflow to the hottest part of the server for optimized cooling. Direct Liquid Cooling, available on select servers, features a proprietary leak-sensing technology to find and resolve issues faster.

Flexible ways to consume compute

With Project APEX, Dell Technologies is reinventing how customers acquire and consume IT. The Dell Technologies Cloud Console will provide the foundation for Project APEX, delivering a single, seamless experience for businesses to manage their cloud and as-a-Service journey.

Through the Dell Tech Cloud Console, customers today can subscribe and configure compute instances in private or hybrid cloud environments to finetune infrastructure capabilities to match their workloads. In the future, companies will be able to provision instances for virtual machines and container-based workloads, have them delivered to data center or at the edge, all with pay-as-you-go pricing.

Additionally, the new lineup of PowerEdge servers are available with Flex On Demand that allows customers to acquire the technology they need with payments that scale to match actual usage.**


  • Dell EMC PowerEdge C6525, R7525, R6525, R7515 and R6515 servers with 3rd Generation AMD EPYCTM processors are available globally now.
  • Dell EMC PowerEdge XE8545 servers with 3rd Generation AMD EPYC processors and NVIDIA A100 GPUs have planned global availability on March 29 
  • Dell EMC PowerEdge C6520, MX750c, R750, R750xa, R650 servers with 3rd Generation Intel® Xeon® Scalable processors have planned global availability in May 2021.
  • Dell EMC PowerEdge R750xs, R650xs, R550, R450, and the ruggedized PowerEdge XR11 and XR12 have planned availability in the second quarter of 2021. 

Additional resources

Supporting Quotes

Forrest Norrod, senior vice president and general manager, AMD Data Center and Embedded Systems Group

“The relationship with AMD and Dell Technologies in the data center keeps getting stronger with the launch of the 3rd Gen AMD EPYC server CPUs, available today in the latest lineup of the Dell EMC PowerEdge server portfolio. Together, we are helping not only to deliver some of the world’s highest performing servers for enterprise customers but are also pushing the boundaries on AI with the PowerEdge XE8545.”

Lisa Spelman, vice president and general manager, Intel Xeon Products

“Dell Technologies and Intel are committed to solving customers’ greatest challenges, and we believe that Dell’s new PowerEdge servers, powered by Intel’s upcoming 3rd Generation Xeon scalable platform, will provide the foundation for customers to achieve leaps in data center performance, scalability, security, and AI.”

Matt Huff, president, Redapt

“Workloads are becoming more complex and critical to businesses, and customers need advanced, secure solutions to tackle them. With Dell Technologies’ new PowerEdge servers, we can empower customers to take advantage of a full portfolio of optimized server and systems management technologies to drive innovation, no matter their needs.”

About Dell Technologies

Dell Technologies (NYSE:DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.

About Dell Technologies World

Join us May 5-6 for the Dell Technologies World Experience, the company’s flagship event that brings together latest emerging trends, technology and gurus. During the event, we will demonstrate to customers and partners the connected ecosystem of IT infrastructure, applications, devices and security. Learn more about the Dell Technologies Project APEX as-a-Service portfolio that gives customers greater flexibility to scale IT to meet business needs and budgets. Register here.

Copyright © 2021 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies, Dell, EMC and Dell EMC are trademarks of Dell Inc. or its subsidiaries. Other trademarks may be trademarks of their respective owners. 

1 Based on internal testing in March 2021 comparing a PowerEdge 14G with Intel® Xeon® Gold 6230 CPU at 2.10GHz and Intel® Xeon® Platinum 8280 CPU at 2.70GHz vs PowerEdge 15G with Intel® Xeon® Gold 6330 CPU at 2.00GHz and Intel® Xeon® Platinum 8380 CPU @ 2.30GHz, respectively. PowerEdge energy efficiency (compute per power) for various workloads have increased by 20%-60% as a result of Dell Technologies focus on power and thermal innovations, in addition to processor improvements.

IDC WW Quarterly Server Tracker, Q4 2020, Mar 2020, Server Unit Shipments

3 Based on a Principled Technologies Report commissioned by Dell Technologies, “Performing Common Systems Management Tasks with Dell EMC OpenManage Enterprise 3.5 vs Manual approaches”, March 2021. Actual results may vary.

4 Based on Dell analysis of the best TPCx-HS benchmark result for 17-node 3TB configurations of 21.52HSph on the TPCx-HS page as of 3/3/2021 and the score submitted by Dell to TPC of 34.52HSph approved for publication on March 15, 2021.

5 Based on Dell internal testing comparing max configuration benchmarks with max configuration R750 compared to max perf R740, March 2021.

6 Dell Technologies Digital Transformation Index 2020 

7 Dell EMC is the first server vendor with a cross portfolio solution for cryptographically verified hardware integrity, based on Dell analysis of publicly available data, October 2020. Available on the latest PowerEdge servers, except for XE7100, XE7420, XE7220, C6420 and C6525.

Feature available on PowerEdge 14th Generation and newer. Requires customer certificate(s).

** Payment solutions provided to qualified commercial customers by Dell Financial Services (DFS) or through Dell Technologies group companies and/ or through Dell’s authorized business partners (together with DFS “Dell”). Offers may not be available or may vary by country. Offers may be changed without notice and are subject to product availability, eligibility, credit approval and execution of documentation provided by and acceptable to Dell or Dell’s authorized business partners.  In Spain,  solutions  are provided by Dell Bank International d.a.c branch in Spain and  specific countries within the EU and EEA and the UK and Switzerland  by Dell  Bank International d.a.c, trading as Dell Financial Services which is regulated by the Central Bank of Ireland. Dell Technologies, Dell EMC and Dell logos are trademarks of Dell Inc.



May Issue 2024