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January 21, 2016
Brazil and Mexico: Up-to-Date Geodata for Business and Risk Analyses

Bruchsal, Germany, January 21, 2016  GfK has released new maps for Brazil and Mexico. The digital maps of administrative and postal regions comprise the foundation for location-based analyses, or geomarketing, for companies across all industries.

GfK has released updated digital maps for Brazil and Mexico with the lat-est boundary status and many additional details. The new maps offer comprehensive coverage of both countries’ two-digit postcodes and even five-digit postcodes in the most important cities. The maps also feature coverage of all administrative levels, from federal states to municipalities.

“Brazil is one of the highly dynamic BRIC nations and is an important inter-national market for retail and consumer goods as well as finance and rein-surance,” says Klaus Dittmann, head of cartography in GfK’s Geomarket-ing solution area. “There is also a lot of demand for up-to-date maps of Mexico. Our new maps for Brazil and Mexico give companies from all in-dustries a reliable foundation for regional planning and analyses.”

An up-to-date cartographic basis is a prerequisite for carrying out market analyses in companies from all industries. Outdated postcode boundaries are problematic, because these are the means by which address-based company and market data are linked to and visualized on digital maps. For example, if the postcode of a company site changes, any turnover gener-ated by this site would be attributed to the wrong postcode if outdated boundary data were used. The reinsurance industry requires digital maps with precise regional bound-aries in order to accurately estimate accumulation risks from natural disas-ters such as storms, earthquakes and floods. GfK is the official supplier of the CRESTA zones, which comprise a uni-form international standard for risk analysis in the reinsurance industry. GfK also offers the world’s largest collection of administrative and post-code maps. In addition to digital maps, GfK offers worldwide regional market and tar-get group data, such as GfK Purchasing Power and population data ac-cording to age group. These products help companies across numerous industries assess regional risks and opportunities.

New additions

For Brazil, up-to-date maps are available for all of the country’s adminis-trative regions, including 27 federal states, 137 mesoregions, 558 micro-regions and 5,570 municipalities.

Postal boundaries are available in two levels of detail, which include cov-erage of the 98 two-digit postcodes and a special layer with coverage of the 3,543 five-digit postcodes in São Paulo and Rio de Janeiro, as well as coverage of the two-digit postcodes in rural regions.

For Mexico, up-to-date administrative maps offer coverage of the nation’s 32 federal states and 2,457 municipalities. Postcode maps render the country’s 96 two-digit postcodes, and a special layer offers coverage of more than 3,000 five-digit postcodes in the nation’s three largest cities –  Mexico City, Guadalajara and Monterrey. This map offers comprehensive coverage through the rendering of the two-digit postcodes in rural areas.

Both country editions feature important topographic information for rein-surance users, including maps of riverways and bodies of water. The maps of Brazil and Mexico also depict major roadways and streets, airports and city points subdivided into eight population size categories. Availability GfK’s approximately 20 maps (apiece) for Brazil and Mexico are available in all standard map formats, including *.shp (ESRI), *.tab (MapInfo), *.lay (RegioGraph) and Oracle Spatial. All maps are vector-based and conse-quently offer infinite zoom and flexible viewing options. Comprehensive coverage is provided of all regional levels, and all regional boundaries fit together seamlessly, both within each country and with the other maps offered by GfK. Additional information on GfK’s digital maps can be found at www.gfk-geomarketing.com/maps. Print-quality illustrations can be found here.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data sci-ence experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using inno-vative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consum-ers’ experiences and choices.

Additional information can be found at www.gfk.com. Follow us on Twitter: www.twitter.com/gfk.

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