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November 15, 2017
Map of the month: GfK Purchasing Power Europe 2017

Europeans have an average of €13,937 available for spending and saving in 2017, according to the latest GfK study. But this purchasing power is very unevenly distributed. First-ranked Liechtenstein has €63,267 per person, while the Ukraine has just €949 per person. Widely varying conditions also await retailers and manufacturers within individual countries. For example, the top-ranked Polish district of Warszawa has €12,473 per person, while last-ranked district Przysuski has just €4,152 per person. These and other insights from the study give retailers and manufacturers the ability to pinpoint the best regions to sell and market their products.

Download the map in high-resolution JPG format

Want to find out more about this data? Check out our recent press release from November 7, 2017.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

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