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April 1, 2016
Esri Adds Innovative Web Map Analytics Tool to ArcGIS Marketplace

Maptiks is announcing their web map analytics integration with Esri’s ArcGIS platform. It is now possible to receive analytics surrounding your web mapping application usage. The innovative map analytics solution is available on ArcGIS Marketplace. ArcGIS Marketplace is a destination that enables ArcGIS users to search, discover, and get apps and content from qualified providers.

Using Esri’s ArcGIS API for JavaScript and Esri Leaflet, Maptiks now provides user activity analytics for your web maps. It helps answer some key design and U/X questions like how and where are users interacting with a web map. Many web map developers are lacking the right metrics and data to see how users are actually converting and using their maps. Google Analytics provides some insights, but it lacks the capability to really dig into where users are looking on the map, where they are clicking and how they’re actually using it.

Standard websites, apps and web applications have a slew of developer friendly analytics solutions that help businesses really dive into their users activities. But, developers building out applications based on web maps like Uber, Nextdoor, Strava, and the-like, that have GIS dependent products require more detailed metrics into their users.

Will Cadell, CEO of Maptiks spoke about their latest integration, “We’re really excited to be integrating with Esri’s platform. The development community around Esri is massive and we’re looking forward to giving them an analytics tool they’ll actually use. We’ve had a lot of requests from web map developers who wanted this integration, and thanks to the Esri Startup Program, we were able to fast track the integration with our development team. The Esri team has been very supportive. We’re looking forward to help Esri development community build even better Esri maps with the help of our analytics.”

Maptiks, is a startup based out of Prince George, BC, founded by Will Cadell. Maptiks is built by Sparkgeo, a geospatial web company with over a decade of experience in the GIS & Technology industries. Working with clients like Wildlife Conservation Society, and Map My Fitness, Sparkgeo has built Maptiks to measure how users interact with web maps increasing map conversions so they can build a better map.

You can learn more about web map analytics on the Maptiks website at www.maptiks.com/esri.html.

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