Industry Overview: Engaging Earth Observation Practitioners with Renewed Vigor

by | Apr 5, 2015

With the purchase of Earth Imaging Journal this past quarter, our V1 Media team has been enjoying the spark of energy that comes from a new endeavor. We hope you've enjoyed a subtle fresh spin on the coverage and have had a chance to explore some of the new ways you can consume our content.

Adding Options

Since the purchase, we've invested heavily in the Earth Imaging Journal website, with a complete revamp of our online platform that comes with dramatic speed improvements. We've simplified the website's user interface and added tools to help you easily browse our archive.

A new digital flip book version of the magazine packages and shares our content worldwide in a familiar format tailored to desktops, tablets and even smartphones. You can flip through the pages of the digital version much like you do the print publication, but with the addition of live hyperlinks that help you navigate and connect with vendors. The flip book also accommodates pop-up videos, which is something we intend to add given our GeoSpatial Stream video content.

Earth Imaging Journal is also benefitting from added digital distribution to the audiences of our affiliated websites, Sensors and Systems and Asian Surveying & Mapping. We'll continue to invest in our audience engagement across all of our sites.

Engaged Audience

One of the first things we did was to poll you, our readers, on the nature of your work, the technologies you use and the content that interests you. Thanks to your feedback, we learned such things as:

¢ The data most used are satellite imagery (79 percent), with digital aerial imagery a close second (78 percent).

¢ Geographic information system (GIS) software is the most regularly used software tool (77 percent), followed by imagery processing/analysis software (53 percent).

¢ More than 70 percent of you have been reading Earth Imaging Journal for more than three years.

One of the more interesting findings is the wide array of applications with which you're involved. Not surprisingly, the top application area was geospatial intelligence (60 percent), but various natural resource areas weren't far behind, including agriculture and forestry (58 percent), natural resources management (56 percent) and environmental protection (51 percent).

Ongoing Outreach

We also learned you value application and technology trend articles far above our other content. To that end, we've compiled an information-packed issue for you, including a comprehensive article on how the integration of GIS and remote sensing is revolutionizing the geospatial industry; an in-depth mobile light detection and ranging (LiDAR) technology overview, alongside a detailed guide of the mobile LiDAR sensors, systems and platforms available on the market; and an overview of how today's spaceborne Earth observation sensors are enabling a variety of environmental applications.

We're reaching out to industry executives for regular interviews, and we're planning more reader outreach to highlight those whose daily work revolves around Earth observation. In addition, daily news posts and social media extensions via Twitter, Facebook and LinkedIn ensure our content is timely and strengthens our community.

Thank you for your ongoing and engaged readership. We intend to continue earning your loyalty by remaining a trusted source for Earth observation and geospatial content, and we welcome your comments or suggestions for improving our coverage.

” Matt Ball, founder and editorial director, V1 Media

Congratulations to Drew Cassidy, winner of our reader survey drawing for a 7-inch Samsung Galaxy Tab 4 Android tablet. If you're interested in receiving a summary of the survey results, send your request to info at


May Issue 2023