HERE and leading Swiss retailer Migros offer COâ‚‚ Insights for shippers and fleet operators

by | Jan 11, 2022

CES 2022 “ HERE Technologies, the leading location data and technology platform, today announced a new commercial fleet analytics tool that predicts the amount of Carbon dioxide (COâ‚‚) emissions per route, considering factors such as vehicle and fuel type, traffic conditions and the road networks' physical attributes, including topography, curvature, slope and elevation. COâ‚‚ Insights also recommends the most appropriate commercial vehicle with the most appropriate engine (diesel, electric, bio-gas or hydrogen) to produce the least COâ‚‚ for any given route. By doing so, COâ‚‚ Insights supports the transition to COâ‚‚ neutral commercial fleet and contributes to reducing pollution.

COâ‚‚ Insights “ under the name of M Opex Tower “ was developed by leading Swiss retailer Migros and its strategic partner Empa, a world-renowned research institute for materials science and technology within the ETH (Swiss Federal Institute of Technology in Zürich), relying on HERE location data and services. Migros has used the tool to investigate the environmental impact of its own fleet and drive the transition from diesel vehicles to alternative fuel options such as biogas, electric and hydrogen. The retailer built its COâ‚‚ analytical tool with the HERE Routing API, which enables fleet managers to deliver optimized navigation routes incorporating the attributes of the roadway, legal and physical restrictions and adjusted road hierarchy and topology via HERE Map Attributes API.

COâ‚‚ Insights is certified by myclimate, an organization that helps calculate and offset emissions. For this offset, the COâ‚‚ calculation takes into account the energy consumed for transportation (tank-to-wheel) and emissions from fuel production (well-to-tank). Indirect emissions from vehicle manufacturing, maintenance and disposal, as well as the emissions produced to build the infrastructure used by the vehicle are also considered. The COâ‚‚ calculation is certified according to DIN EN 16258 and ISO 14040.

Sustainability has always played a major role for Migros. The innovative tool we have recently developed helps us reach our goal to reduce COâ‚‚ emissions in road transport by 70% by 2030 and thus consolidate our position as one of the most sustainable retailers in the world, said Rainer Deutschmann, Director Security & Traffic, Federation of Migros Cooperatives. With its extensive network in the Transport and Logistics industry, HERE Technologies is the right partner to get other companies to benefit from our innovation.

In addition to offering our customers the fastest and shortest routes, we are now in a position to predict the amount of COâ‚‚ produced by any given type of commercial truck on any given route. We can even identify which combination of truck model and fuel is least polluting. We are proud to see our road attributes powering COâ‚‚ Insights in support of building COâ‚‚ neutral fleets. This is an important contribution to help the EU reach its objectives of climate neutrality by 2050, said Jørgen Behrens, Chief Product Officer at HERE Technologies.

COâ‚‚ Insights will be free of charge for evaluation purposes until 31 March 2022 for HERE customers.

Media Contacts
Adrianne Montgobert
+49 151 72 11 67 81
[email protected]

Migros-Genossenschafts-Bund Direktion Kommunikation & Medien 
Limmatstrasse 152 Postfach 1766 
CH-8031 Zürich Mediennummer 
+41 (0)58 570 38 38 
[email protected]

About HERE Technologies
HERE, the leading location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit and

About Migros
With annual sales of CHF 29.95 billion in 2020, the Migros Group is both the largest retail company in Switzerland and with over 99,200 employees the largest private employer as well. The owners of Migros are its more than two million cooperative members, organized into ten regional cooperatives. These members run the Migros Group’s core business, its retail sales. In addition, the Migros Group has its own industrial division and various retail and travel companies, as well as owning the Migros Bank.


May Issue 2024