April 29, 2015—Airbus Defense and Space and Simplot are launching a project to deliver Pléiades very high-resolution satellite imagery to Simplot customers. In the United States, Simplot will monitor fields distributed over several states during the growing season. This imagery will be acquired at key crop growth stages, and will be assessed for in-season adjustments.
Satellite imagery provided during the growing season will allow Simplot to collect reliable data on crop conditions, and pinpoint variations that could be related to specific pest, nutrition or water issues. Thanks to Pléiades acquisition capacity, Simplot will be able to cover its entire geographic footprint to create a precise and detailed database. This advanced mapping will enable Simplot to provide growers with crop change detection analysis, and estimate the possible impacts this may have on yield.
As a result, it will be possible for Simplot to diagnose crop issues, through field comparisons, allowing Simplot to guide crop production management and optimization decisions in real time. Factors such as seed density, fertilizer, water and other inputs will be adjusted on a sub-field level with pinpoint accuracy. “The Pléiades images collected at key crop stages will fully support more sustainable farming practices while saving time and cutting costs,” stated Allan Fetters, Director of Technology for Simplot Grower Solutions.
Airbus Defense and Space relies upon twin satellites, Pléiades 1A and 1B, that operate as a constellation in the same orbit, phased 180 degrees apart and deliver very high-resolution optical data products in record time, offering a daily revisit capability to any point on the globe.
About Airbus Defense and Space
Airbus Defense and Space is a division of Airbus Group formed by combining the business activities of Cassidian, Astrium and Airbus Military. The new division is Europe’s number one defense and space enterprise, the second largest space business worldwide and among the top ten global defense enterprises. It employs more than 38,000 employees generating revenues of approximately €13 billion per year.
The J.R. Simplot Company, a privately held agribusiness firm headquartered in Boise, Idaho, has an integrated portfolio that includes phosphate mining, fertilizer manufacturing, farming, ranching, cattle production, food processing, retail food brands, and other enterprises related to agriculture. Simplot’s major operations are located in the U.S., Canada, Mexico, Australia, and China, with products marketed in more than 40 countries worldwide. The company’s mission statement is Bringing Earth’s Resources to Life. For more information, http://www.simplot.com.