This year's Anholt-GfK Nation Brands IndexSM study finds that a robust, well-rounded reputation is the key to safeguarding or improving a nation's overall reputation. More often than not, leading nations lead on multiple dimensions. Consistency in image is crucial – seldom does a signature strength lift a nation's reputation into the top overall. Furthermore, relying on a single strength can create volatility in a nation's reputation year after year. Check out our map to see how this year's top countries compare across a variety of categories, from exports to immigration and investment. For more details on the rankings, visit our blog.
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.