Carlsbad, CA – LocationSmart®, the worldwide leader in geolocation services for enterprise and consumer applications, has launched its location-based services platform on the Genesys AppFoundry – a newly available online marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers to discover, research and connect with a broad range of customer experience applications, integrations and services that address their unique customer needs. LocationSmart offers cloud-based geolocation and messaging services that enable mobile device location awareness for enterprises through cloud-based, privacy-protected APIs. Utilizing the LocationSmart location-as-a service platform, enterprises receive real-time actionable intelligence to optimize efficiencies, verify transactions and gain unprecedented location awareness. The Genesys AppFoundry highlights the cost savings, increasing operational efficiencies and enhancing customer experience made possible with LocationSmart services. “Genesys is a leading authority in omnichannel journey management and we are thrilled to be a partner in the Genesys AppFoundry,” said Mario Proietti, CEO of LocationSmart. “Our existing enterprise customers are realizing significant cost savings, higher customer satisfaction and rapid ROIs. The exposure we gain through the AppFoundry will help proliferate these benefits more broadly to the Genesys customer base.” Genesys Customer Experience Platform users can learn how to easily integrate LocationSmart location-based services into their solutions through the AppFoundry at https://appfoundry.genesys.com/home. The LocationSmart platform was designed with a customer-first mentality to maximize ROI as proven through its many customer implementations. With no software or app download required, its web services APIs seamlessly integrate into existing and new contact center implementations. LocationSmart has direct connections to all major wireless carriers providing near-complete coverage for US subscribers. Contact centers realize cost savings and immediate ROIs by enabling automated location-based call routing, priority call queuing, optimized live agent workflows, streamlined dispatching and store locator services. By automating geolocation of connected users, contact centers are able to reduce the cost of operator time, limit human error of manual address inputs, route calls to appropriate regional contact centers and increase customer satisfaction by minimizing call duration and abandonment rates. LocationSmart enables enterprises to reach more than 15 billion devices worldwide through its cross-carrier mobile network location, Cell ID, Wi-Fi and IP geolocation databases, mobile app SDKs, and suite of location services. Its services are available for smartphones, tablets, feature phones, M2M and virtually all other connected device types. With the expansive reach offered by LocationSmart, contact center operators are equipped to quickly deploy pervasive location-based solutions. Additionally, customers receive access to LocationSmart’s intuitively designed client portal and its dedicated customer success team for 24/7 support. “Genesys is founded on a history of collaboration and openness and with the AppFoundry we are launching a global call to action for partners to create world-class applications and solutions to help our customers take their customer experience to the next level,” said Merijn te Booij, Chief Marketing Officer of Genesys. “Companies like LocationSmart are harnessing the power of the AppFoundry and the Genesys Customer Experience Platform in creative ways to help our customers differentiate through a single marketplace that addresses their unique needs.” About LocationSmart LocationSmart is the worldwide Cloud Location Services market leader for connected devices. We provide the easiest and most comprehensive cross-carrier platform for local, hyper-local and context-aware application development. Our core location services span indoor and outdoor use across devices, platforms and carrier networks including AT&T, Sprint, T-Mobile, US Cellular and Verizon. Powering innovative solutions for Fortune 500 customers and start-ups alike, LocationSmart is changing the ways companies do business. We deliver the broadest reach and largest global footprint, with an extensive portfolio of privacy consent methods for easy end user adoption. For more information, please visit www.locationsmart.com.