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January 30, 2017
Mapmaker AND Sees Requests for Geocoding Rising after Google Changes Pricing Policy

Since Google`s policy change that has dramatically increased their pricing, AND experiences a rise of requests for geocoding services. Geocoding is the process of transforming a postal address description to a geographic location.

AND CEO Hugo van der Linde: "For years AND has provided premium quality geocoding. Of course, we are happy to see an increased demand for our geocoding services as a response to Google changing their pricing policy for heavy geocoding users and are committed to the highest level of uninterrupted service for our users."

 Geocoding by AND is based on the AND proprietary digital maps. The proprietary database of AND has street level data up-to house number levels for Canada, the United States and all Western European countries. The rest of the world is offered on neighborhood or city level. For the United States, AND also offers (reverse) geocoding based on the Zip+4 codes to coordinates.

 Geocoding is the process of transforming a postal address description to a location. This is a spatial representation in numerical coordinates. On the other hand, reversed geocoding converts the numerical coordinates to a description of a location, usually the name of a place or a postal address.

 Geocoding is used in services like turn-by-turn navigation, routing, local search, GIS analysis, decision making workflow, transaction mash-up, or used into larger business processes. Further, along with the GPS coordinate it provides location data for geotagging media, such as photographs or RSS items.

 Companies believing they would benefit from the AND Geocoding services, want to license the AND data to build their own geocoder, use the AND geocoder API or are interested in batch geocoding, contact AND at geocoding@and.com or visit http://www.and.com/geocoding.

About AND

AND is one of only four companies that offer worldwide proprietary digital map data and the only independent one. AND thereby focuses on innovative map data technologies to create better and more relevant map data. For years now AND has successfully continued to grow and as a listed company, was awarded Best Performer in 2013 and 2015 at the Euronext.

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