A Lethbridge Alberta (Canada) company is making a change to their business name because of its similarity to the name of a terrorist group – but instead of looking at it as a negative, company officials are turning the name change into a positive process that will help them better navigate in foreign markets and develop new business.
Ventus Geospatial Inc. is the new name for a company formerly known as ISIS Geomatics.
Ventus means ‘wind’ in Latin. Geospatial is a term applied to digitally gathering geo-referenced (relating to data that is associated with a particular location) topographic images by UAV, airplane or by satellite, and making them useful for a variety of purposes and industries. These include oil and gas, agriculture, engineering, mining, surveying and land mapping.
Founders Steve Myshak and Owen Brown started the business in 2010 while still in University and now employ 9 people. Their clients include governments, public and private companies, and businesses with world-wide reach.
Having to go through a rebranding process was not in their business plan but, like thousands of businesses world-wide who have faced the same challenge, Myshak and Brown made the shift to stop people from thinking that their business is in any way connected to the ‘other’ ISIS – a group more famous for violence than the original meaning of the word – the name of an Egyptian goddess known for peace and love.
“Apart from the initial frustration this caused us, we looked at this as an opportunity to move our business forward and also to think bigger in terms of where we want to be with our products and services,” co-founder Steve Myshak said. “We have not lost any business to date because of the former name, but we do not want to take that chance.”
Myshak said they have been in close contact with all their clients, suppliers and business partners, and are also starting an aggressive campaign to more formally introduce the Ventus Geospatial name to current customers, suppliers and future clients. With new products and services on the horizon, Myshak added that it is important to make sure people know about the company’s new name.
“Ventus Geospatial is increasingly doing more business with partners that have strong international connections. The ‘geospatial’ term is more understood in those circles,” Myshak said. “We also absolutely do not want anyone to think that we are somehow connected to this terrorist organization. Period.”
Additional information about Ventus Geospatial and its people, products and services can be found at this website: http://www.ventusgeo.com